The Sports Creative believes in the transformational power of play and that every child should have access to it in their community. They partner with communities to co-create inclusive play and storytelling programs, ensuring they reflect local voices and needs. Founder Joseph Hewitt has pioneered soccer programs that transform individuals and communities and contribute to global development. His proven model engages a community in defining, delivering, and sustaining its programming, offering the greatest chance of social transformation. In Brazil, The Sports Creative’s work focuses on supporting children in Complexo da Penha, one of Rio de Janeiro’s largest favelas, through football. Complexo da Penha is where Richard and Margot, founders of BRAYCE, were first introduced to the community and returned many times over the years, building lasting relationships and opportunities for youth. Joe has been a BRAYCE Board member since 2017.
Learn More: The Sports Creative